Year : 2021

Collaboration : Goongbe

Disciplines : Packaging (Cosmetics)

Categorie :  Object

Cosmetic Packaging Redesign Project

SH2J collaborated with Goongbe, a natural skincare brand for infants and children, to enhance its nature-inspired brand image through a comprehensive lotion packaging redesign project. 

This renewal went beyond a simple package update— it was a holistic design improvement that reflected the brand’s core values of purity, safety, and inspiration from nature across the product’s color palette, texture, and form. 

The redesigned lotion bottle features a soft and approachable curved silhouette that conveys comfort to both infants and caregivers. Its user-centered structure allows for easy one-handed use, enhancing daily convenience. To express the brand’s natural philosophy, a subtle pastel color scheme and matte surface finish were applied, creating a gentle and trustworthy visual identity.

This redesign bridges Goongbe’s core values and consumer sensibilities through visual storytelling, reinforcing brand consistency while infusing a modern sensibility to strengthen its market presence.

Goongbe Lotion was launched in Korea in 2021.