Year : 2014

Collaboration : CJ

Disciplines : Packaging (Food)

Categorie : Object

Food Container Design Project 

SH2J collaborated with CJ on the design project for the BYO container. 

CJ’s Beksul Bulgogi Marinade container was designed to visually communicate the brand’s trustworthiness and product quality, featuring a transparent plastic body with clean linear patterns and a Beksul logo embossed on the lid as its key design elements. 

The transparent material allows consumers to clearly see the color and texture of the contents, enhancing visual credibility and reinforcing the Beksul brand’s philosophy of offering “trustworthy ingredients.” The use of straight, vertical lines throughout the design emphasizes a sense of order, simplicity, and practicality, making the container feel neat and refined in any kitchen setting. 

This approach balances aesthetic appeal and functionality, elevating the premium image of the product. On the top of the lid, the Beksul logo is embossed in relief, subtly enhancing brand recognition while providing a consistent identity across the product line. This small but thoughtful detail reflects the brand’s attention to design and delivers a refined, tactile experience for users. 

The Beksul Bulgogi Marinade container was launched in Korea in 2014.